Renewed Corporate Identity~Reshaping our Purpose and Vision, redesigning our logo and website, and introducing our new leadership~

As we enter our seventh fiscal year at Brave group, we have decided to redefine our company purpose and vision as part of an overhaul of our corporate identity (CI), starting with our logo and website. Additionally, we are also extremely proud to announce the appointment of new members into our leadership.

 

Background

With Strike wonder in 8 billion hearts as our mission, we are involved in very diverse domains both in Japan and internationally. Our activities include the production of VTuber content such as the VSPO!1 virtual esports project and the RIOT MUSIC2 virtual music label but also the development of our internal Brave Engine3 to power our ME Campus4 a virtual metaverse platform while also promoting esports through our CR Gaming School5 as well as the development of new digital technologies like XR and business incubation, etc.

(※1) VSPO !:https://vspo.jp/
(※2) RIOT MUSIC:https://riot-music.com/
(※3) Brave Engine:https://metalab.co.jp/brave-engine.html
(※4) ME Campus:https://mecampus.org/
(※5) CR Gaming School:https://cr-gs.jp/

Our previous CI previous was in June 2020; at the time, Brave group was in need for a complete revival and we incorporated a wing in our logo design to translate our then-newfound determination to soar forward anew.
As of 2023, we are setting our sights towards new horizons and ambition to become an ambassador of Japanese culture on the world stage and in accordance with that new focus, we have taken the initiative to refresh our CI in order to better reflect this renewed vision starting with our new logo.

By incorporating a “1” into the “v” design, we state our intent to aim for the very top, to become a pioneer, leading the industry forward and hope to evoke the imagery of a standard-bearer, announcing an abundant prosperity.
Furthermore, with currently 13 subsidiary companies, we also wish to create a sense of unity; by framing the “v” and the “g” along the same line, we aim to create the idea of continuity and make all our members feel connected to each other as to be able to move forward as one.

Renewed Purpose and Vision
URL:https://d1g2md9ffhm20i.cloudfront.net/aboutus/

▼Behind our Purpose

With keeping in our hearts our mission to strike wonder in 8 billion hearts as our main guiding principle, we have continuously re-examined our main purpose. Heeding the ambitious words of our president Keito Noguchi to share the high standards of Japan with the world, we have redefined our raison d’être and ambition to become synonymous with a business ushering new opportunities for humanity originating from Japan.

This venture from Japan shall become our promise to the world.

▼Behind our Vision

We have considerably broadened the scope of our activities beyond our original IPs and are now involved in esports, XR, various digital technologies, and incubation of new businesses with the aim to expand even further beyond in the future.
Our newfound vision is based on our intention to create within Brave a fellowship of entrepreneurs by fostering a favorable environment to nurture the talents of our passionate members and give them the opportunity to establish new ventures, to give them a voice to build their own future.

Purpose Japanese Adventure, World Wide Romance
Mission Strike wonder in 8 billion hearts
Vision A Symphony of Innovations, Pioneering a Brighter Tomorrow

Website Renewal

URL:https://bravegroup.co.jp/

Alongside our new CI, we have undertaken the complete overhaul of our website. Embracing our new black corporate color, we have reflected the design of the logo throughout the website. While we had a strong emphasis on our virtual IPs in our website architecture, the new one will be more reflective of the fellowship of entrepreneurs we aim to create by adorning it with photos showcasing our headquarters as well as our team members.

 

Newly Appointed Executive Officers

URL:https://bravegroup.co.jp/en/member/

Position Name Appointment Date
Brave group – General Manager of Corporate Strategy Yutaka Takeda October 1st, 2023
Brave group – Deputy General Manager of Corporate Strategy Kyuyon Kim October 1st, 2023
MetaLab, Inc. – CEO Yuichi Kita October 1st, 2023
LaRa Inc. CEO Jun Funabashi/strong> November 1st, 2023
MetaLab, Inc. – Director Jun Funabashi October 1st, 2023
Game & Co. Inc. – Director Atsutoshi Kubo October 1st, 2023
MetaLab, Inc. – Director Kenta Takubo November 1st, 2023
MetaLab, Inc. – Director Tsuyoshi Hanzawa November 1st, 2023

 

Message from Keito Noguchi, CEO of Brave group

It is with great pleasure and a reinvigorated determination that I am announcing the renewal of our corporate identity, a stark contrast from the situation from three years ago. With about half a year in the making, we formed a team with new employees and members without relevant prior experience and together, by honestly reflecting on our past and aligning our perspectives by working closely with our team members we managed to deliver a new CI that holds a significant value to us, shaped by our whole journey. We shall keep challenging ourselves by continuously birthing new business fields and their new key players so that Brave group can become synonymous with a business ushering new opportunities for humanity originating from Japan.
Please look forward to the future we are building at Brave group.

 

Recruitment Information

As of November 1st, 2023, we count 243 employees (an increase of 332.9% from last year) and 13 group companies. As we continuously expand our organization along the diversification of our business and provide services, we are actively recruiting new talents to further expand our activities.
Visit our recruitment page for the list of currently available positions.
https://recruit.bravegroup.co.jp/recruit-information/

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