Brave group and Smarprise will be selling goods featuring the VTuber duo HIMEHINA at the Brave stores pop-up store located in the Shanghai Bailan ZX Creative Centre, the largest store for cultural contents in China starting July 17, 2024.
About Brave stores: https://bravegroup.co.jp/bravestores/en/
Background
Smarprise joined Brave group in February 2024, bringing in their expertise with the retail and distribution of official goods based on various Japanese IPs developed through only e-commerce such as colleize (*1) or SURPRISE BOX (*2).
Through colleize and other e-commerce services, Brave group and Smarprise have been able to provide the Japanese market access to a large collection of officially licensed goods at a reasonable price. As the international market is still underdeveloped to this day, there is an opportunity to bring all those goods to a worldwide audience, facilitating access to those goods as well as help the whole Japanese cultural industry develop internationally.
Through Brave stores, Brave group will be selling both goods based on Brave group various IPs but also official goods from other Japanese IPs and make them available to fans all around the world.
(*1) https://colleize.com/
(*2) https://surprisebox.jp/
Brave stores
With a first physical store in Haneda Airport Garden and the pop-up store in Shanghai, Brave group plans to expand by opening other physical locations in Bangkok and Seoul while also developing an online shop as well, bringing Brave group VTubers official goods to an international audience for the first time.
Shanghai Bailian ZX Creative Centre Store
Pop-up store Concept Image
Store interior
Opening Period: July 7, 2024 ~ September 22, 2024
Opening Hours: 10:00 ~ 22:00
Address: 3F Bailian ZX No 340-372 East Nanjing Road, Huangpu district, Shanghai 200000
HIMEHINA goods will be sold starting July 17, 2024 and will be followed by goods featuring MUGEN LIVE members.
Exclusive Original HIMEHINA Postcard
An exclusive original HIMEHINA postcard will be distributed along with any purchases made at the Brave stores on a first-come-first-served basis, while stocks last.
Haneda Airport Garden Store
Haneda Airport Garden Aerial Shot
Opening Date: Late August 2024
Operating Hours: 10:00~20:00
Address: 2-7-1 Haneda Airport, Ota-ku, 144-0041 Tokyo
About HIMEHINA
Hime Tanaka and Hina Suzuki forming HIMEHINA
HIMEHINA is a duo of multi-talented VTuber music artists that also engage in live game playthrough and making variety videos
for different social network platforms.
Their YouTube channel broke over 926,000 subscribers, totaling more than 350 million views.
They released a MV for their original song Heart Pie Dancehall in December 2023 and it became an internet sensation, reaching over 25 million views half a year later with many homages clips using the song or its choreography in form of YouTube Shorts or TikTok videos.
Their third album Moonlight Seeker released in May 2023 and topped the Oricon digital albums ranking as well as the iTunes and mora Hi-Res albums rankings.
HIMEHINA YouTube Channel: https://www.youtube.com/c/HimeHina/
Hime Tanaka X (Formerly Twitter): https://x.com/HimeTanaka_HH/
Hina Suzuki X (Formerly Twitter): https://x.com/HinaSuzuki_HH/
HIMEHINA Official Website: https://himehina.jp/
©LaRa
