book introduction | Brave group Inc.

Book Introduction

Team Brave: Courageous Management

A Symphony of Innovations, Pioneering a Brighter Tomorrow

VTubers, virtual YouTubers originating from Japan, have captured the world’s attention as a unique cultural phenomenon.
Brave group has been proactively expanding overseas and forging its own distinct path in this industry in recent years. However, just a few years ago, the company was at the center of one of the industry’s biggest scandals. Once with 100 employees, the company was reduced to just 15 employees, teetering on the brink of bankruptcy.
It was at this critical moment that Keito Noguchi assumed the role of CEO. How did he lead the company from rock bottom to a remarkable turnaround? This book dives into Keito Noguchi’s passion, his professional ethos and above all: his focus on putting together strong teams and fostering meaningful connections.
Discover the journey of Brave group, and gain insight into the business philosophy that defines Keito Noguchi’s leadership.

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Summary

Chapter 1
A Brave Adventure: Scandal!
A Flourishing Business on the Brink!

The Game Club Project controversy
A promising IP collapses overnight
Walking a financial tightrope; scrambling for funding
A faint glimmer of hope amid the chaos

Chapter 2
Betting on a Comeback: Finding Teammates to Fight Beside You

Overcoming adversity through camaraderie
Building meaningful connections as our foundation
Open, honest, and deep communication
The kind of people we want to work with

Chapter 3
The Noguchi Way: How to Build a Strong Organization

Respecting the culture of the companies we incorporate
Nurturing environments for people to thrive
Adventures: Empowering employees to innovate and take initiative
What truly defines a strong organization?

Chapter 4
My Business Roots: Lessons Learned from Others

The veteran who showed me the path of student entrepreneurship
The mentor who led by example
No matter what, I’ve got your back!
A network born from Tokyo University’s Entrepreneur Society (Todai TNK)

Chapter 5
Defiance: A Spirit Cultivated Since Youth

A strong sense of self since an early age
The drive to become someone
The high school entrepreneur
Each and every experience matters

Chapter 6
Born from Passion and Enthusiasm: Our Vision for the Future

Composing a symphony of innovations
A company that wholeheartedly supports its members’s ambitions
Going global! A grand-scale venture
An endless journey of challenge and growth

About the Author

Keito Noguchi, CEO, Brave group Inc.

Keito Noguchi founded Vapes, Inc. in 2011 while at Keio
University and transferred it to Benesse Holdings in 2016.
As a business angel, he has since founded over 50 startups.
In 2020, he became CEO of Brave group Inc., a role he continues to hold.

Word from the Author

As our organization grows, many of our newer members are unaware of our tumultuous past. I felt it was esssential for everyone, especially our new and future teammates to understand how Brave group came to be what it is today, with complete transparency. That’s why I chose to write this book.
Our journey has been far from a smooth sail and this book reflects our resolve to never repeat the same mistakes and also serves as a reminder to always stay grounded as we move forward. I believe that it really captures the spirit and vision at the core of Brave group.
I sincerely hope that those considering joining Brave group willtake the time to read this book.

Word from the Publisher
DIAMOND, INC.

From the moment that this book project started, to the day it was finally published, Mr. Noguchi continued to launch new ventures, one after another: expanding Brave group through M&A and strategic partnerships with incredible energy and speed. As we worked together on this book, we had the pleasure to hear many stories, from his childhood to his route towards entrepreneurship. Time and again, we found ourselves thinking “Ah! This is what shaped him” or “Ah! This explains why he cares deeply about that.”. Through these conversations, we felt that we got a rare glimpse into the essence of Mr. Noguchi, and this is what we wanted to capture in this book.
The pace at which Brave group has been evolving was so fast that we struggled to keep up, hence why it took longer than expected to publish this book (laughs). However, one thing that remained constant: the unwavering spirit that animates Mr. Noguchi and Brave group and this is what this book is all about. We sincerely hope that you will pick it up and give it a read.

About the Book

Title: Team Brave: Courageous Management
Subtitle: A Symphony of Innovations, Pioneering a Brighter Tomorrow
Author: Keito Noguchi
Release Date: February 2, 2025
Price: 1,650 Yen (tax inc.)
Publisher: DIAMOND, INC.

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