Brave group APAC (Thailand) Co., Ltd. and Smarprise Co., Ltd. have collaborated to open an official licensed anime & game merchandise store under the name “colleize Thailand.”
The store will open on September 12, 2025, at MBK Center, one of the largest shopping malls and a major entertainment hub in central Bangkok.
colleize Thailand
▼Basic Information
・Opening Date：Friday, September 12, 2025, at 16:00 AM(UTC+7)
・Business Hours：10:00〜22:00
・Location： 7th Floor, MBK Center, 444 Phayathai Road, Pathumwan District, Bangkok 10330
“colleize Thailand” will be located inside MBK Center, right in the heart of Siam, Bangkok, an important hub for commerce and entertainment. MBK Center offers a wide range of facilities and leisure activities, including cinemas, game centers, karaoke, and various entertainment options. Situated near Chulalongkorn University, one of Thailand’s top educational institutions, the area is highly popular among students, young people, and a diverse range of visitors who continuously gather there.
▼ Products (unordered)
WIND BREAKER／Genshin Impact／Jujutsu Kaisen／Frieren: Beyond Journey’s End／Chiikawa／GODDESS OF VICTORY: NIKKE／Haikyuu!!／Blue Lock／Honkai: Star Rail／Pokémon／Detective Conan／mofusand etc,
Contact Information
・X：https://x.com/colleize_th
・Facebook：https://www.facebook.com/colleizeth/
・Instagram：https://www.instagram.com/colleize_th/
・LINE：@colleize_th
Bringing Official and Licensed Merchandises to the World
In recent years, while Japan’s content industry has been gaining worldwide popularity particularly across Asia the circulation of counterfeit and pirated goods has become increasingly serious. According to data released by the Japan Patent Office in June 2025, a total of 1,007 consultation cases were recorded in 2024. Among these, copyright and trademark issues ranked highest in the breakdown of inquiries.
Reference: Japan Patent Office Public Data
Annual Report on Consultation Services for Counterfeit and Pirated Goods Countermeasures (June 2025)
https://www.jpo.go.jp/resources/report/mohohin/document/nenji/nenjihoukokugaiou2025.pdf
Brave group is actively expanding the distribution of officially licensed products in collaboration with its subsidiaries across multiple countries. This expansion encompasses not only merchandise based on the company’s own intellectual properties (IP), but also licensed products from other renowned brands. Through pop-up stores and exhibitions, Brave group continues to bring authentic Japanese content to global audiences, underscoring its commitment to sharing the richness of Japan’s creative culture with the world.
Our Achievements
・Brave stores, Global Merchandise Business, Nominated for the Retail Award at the Japan Character Awards 2025(July 29, 2025)
https://media.bravegroup.co.jp/en/ip-platform/6268/
・Bringing Japanese Content to the World! Announcing the Expansion of the Overseas Merchandise Business “Brave stores”
https://media.bravegroup.co.jp/en/ip-platform/6232/
＜ CEO & Managing Director, Smarprise ＞
I am extremely excited to have the opportunity to open a branch in Bangkok. We hope to share the spirit of Japanese adventure with audiences around the world, aligning with our company’s mission to serve as a bridge for Japan’s content industry. This initiative also supports our goal of expanding business overseas, starting from Thailand and continuing into global markets.
＜ CEO Brave group APAC (Thailand) ＞
I am delighted to have the opportunity to offer a space where customers can confidently purchase officially licensed merchandise at MBK Center, made possible through the collaboration with our affiliate company Smarprise and our dedicated team.
we sincerely hope that this space will become a place where everyone can discover a wide array of captivating products and enjoy a welcoming environment that leaves a lasting impression.”
Introducing colleize
“colleize” has grown steadily with the support of its customers. The store offers a wide range of officially licensed merchandise, covering everything from popular anime titles and iconic characters to limited-edition items and bestsellers—totaling over 300,000 products. As of August 2025, colleize has more than 440,000 members.
・Official Website ：https://colleize.com/
・Official X：https://x.com/colleize/
