Brave group APAC (Thailand) Co., Ltd. (Headquarters: Bangkok, Thailand, Managing Director: Jun Funabashi, a subsidiary of Brave group Co., Ltd., hereinafter referred to as “Brave group APAC”) pre-opened the Thai EC site “Brave stores Thailand” for its overseas goods sales business. The first release was debut goods for the male unit “Chrono prince” from the VTuber production “AStars production,” aimed at the Southeast Asian and Thai market.
Background of Brave stores Launch
Brave group’s purpose is “Japanese Adventure. World Wide Romance”, with the mission to “Strike Wonder in 8 Billion Hearts”. With this purpose and mission in mind, Brave group has been working on IP businesses such as the next generation Virtual esports project “VSPO!” (*1) among other VTuber projects and IP business.
While domestic sales are successfully managed through sites like “colleize”(*2) and other EC platforms, there was a lack of sufficient provision for overseas markets(*3), leading to the circulation of pirated goods, which adversely affects both customers and the content industry. To address this issue, Brave group is launching “Brave stores”(*4) to sell official Japanese content and merchandise, including their own IPs, globally.
(*1) VSPO!：https://vspo.jp/
(*2) colleize：https://colleize.com/
(*3) There are some EC sites targeting specific projects and regions, such as the Brave group US Official Store.
(*4) Brave stores：https://bravegroup.co.jp/bravestores/
＜Brave stores Related News＞
・Brave group launches overseas goods sales business ‘Brave stores’ to bring Japanese content to the world with real stores and local EC sites (July 9, 2024)
https://prtimes.jp/main/html/rd/p/000000348.000044525.html
・Brave group introduces HIMEHINA merchandise at the ongoing ‘Brave stores’ pop-up in Shanghai, Baille ZX Creation Space(July 17, 2024)
https://prtimes.jp/main/html/rd/p/000000353.000044525.html
Overview of Brave stores Thailand Pre-Opening
To promote the globalization of Japan’s content industry, Brave group has launched the global EC business “Brave stores Thailand” for official goods and licensed products aimed at the Southeast Asian and Thai market. The EC site pre-opened on July 27. The first release features the debut commemorative goods of the male VTuber unit “Chrono prince” from AStars production, which debuted on July 27. The site will gradually expand to include a variety of goods and anime merchandise.
＜Contact＞
Brave stores Thailand : https://th.brave-stores.com/
Official Facebook：https://www.facebook.com/Bravestoresth/
Official X：https://x.com/Bravestoresth/
Official Instagram：https://www.instagram.com/bravestoresth/
Overview of Chrono prince Debut Merchandise
Special merchandise for the debut of Chrono prince is now available in Thailand. Currently, only digital goods (voice packs) are available for purchase within Japan, but we are preparing to make all goods available for international sales outside of Thailand.
Stores link:https://th.brave-stores.com/en/collections/astars
▼Chrono prince Complete Set – Price: 4,900THB (tax included)
Includes acrylic stands, stickers, badges, and a voice pack for Bishamon Kuroneko, Rion Chitose, Aki Masamune, and Yukito Hoshitoki. Buyers of the complete set will receive a special postcard as a bonus.
▼Individual Talent Full Set – Price: 1,100THB each (tax included)
Includes an acrylic stand, stickers, badge, and voice pack for each talent
Available for: Bishamon Kuroneko / Rion Chitose / Aki Masamune / Yukito Hoshitoki
▼Individual Items
Acrylic Stand: 600THB each (tax included)
Stickers (3 types): 290THB each (tax included)
Badge: 150THB each (tax included)
Voice Pack: 200THB each (tax included)
Available for: Bishamon Kuroneko / Rion Chitose / Aki Masamune / Yukito Hoshitoki
About Chrono prince
Chrono prince” is a male VTuber unit from AStars production, debuting on July 27, 2024. The unit consists of Bishamon Kuroneko, Rion Chitose, Aki Masamune, and Yukito Hoshitoki, with the concept of ‘princes gathered from various worlds and times.’
