Background
Brave group has been focusing its marketing and PR efforts inwards by leveraging its own IPs and VTubers through a large array of innovative projects and various initiatives born from internal development and planning.
As inquiries coming from companies based in western Japan have been gradually increasing, it has been decided to establish a branch office there in order to foster closer communications and reinforce the relationships with the future local partners.
About VTubers Fan Industry
Virtual YouTubers (VTubers) is a young industry originating from Japan and that has been enjoying great success around the world, especially with the younger Gen Z and Gen alpha audiences for whom VTubers are a source of admiration and endearment.
By transcending the boundaries usually associated with traditional anime characters, VTubers can foster further levels of attachment and trust through more direct interactions with their audiences. This new form of two-way communications creates further engagement and often leads fans to want to actively support their favorite VTubers through more generous consumption with a mindset called oshi-katsu.
About Brave group WEST
Established on: March 5, 2025
Branch Manager: Hitoshi Morikawa
Address: 26F Hankyu Grand Building, 8-47, Kakuda-cho, Kita-ku, Osaka26F Hankyu Grand Bldg., 8-47 Kakuda-cho, Kita-ku, Osaka
Contact: west@bravegroup.co.jp
Non-exhaustive list of available services
– Marketing support for VTubers
– Creation of original VTubers
– Development of XR and 3D CG contents
– Planning, production and management of online and offline events, inc. esports
– Consulting (branding, new business development, business creation / alliances, etc)
Stakeholders / Shareholders
– Osaka Gas Co., Ltd.
– Sanrio Company, Ltd.
– Shochiku Ventures, Inc.
– Sumisho Venture Partners, Inc.
And many more…
Words from the representatives
Brave group WEST, Branch Manager, Hitoshi Morikawa
Brave group is a Tokyo-based startup that has been expanding in various areas such as VTubers, esports, metaverses, and XR. Since its founding in 2017, the group has rapidly grown with the support of many companies.
With the establishment of Brave group WEST, we aim to realize collaborations as well as launch new ventures along with the local industry leading actors located in western Japan.
Brave group, CEO, Keito Noguchi
With the establishment of our first Japanese branch office, Brave group has a presence in 15 locations across 5 countries worldwide.
We are extremely grateful to the companies based in western Japan for all the inquiries and proposals they have sent us. Brave group WEST is our answer to this trust so that we can swiftly respond to their needs in the most efficient manner.
We will do our best to develop new ways to create value through unique and innovative initiatives that can match and leverage the unique aspects of western Japan.
