Brave group Launches Brave stores, a Worldwide Retail Service for Anime and Japanese Goods with Both Online Shop and Physical Locations.

First physical stores in Haneda Airport Garden, directly accessible from Haneda International Terminal and in Shanghai Bailan ZX, the largest mall in China for cultural contents.

Tokyo, June 28, 2024 – Brave group and Smarprise are launching together Brave stores, the new worldwide retail service for Japanese official goods with both online shops and physical stores. The first physical store will open in the Shanghai Bailian ZX, the largest store for cultural contents in China on July 10, 2024 and will run for three months. A second store located in Haneda Airport Garden, the large emporium easily accessible from Haneda International Terminal is scheduled to open late-August of this year with more details to be announced at a later date.

Brave stores Official Website:


Smarprise joined Brave group in February 2024, bringing in their expertise with the retail and distribution of official goods based on various Japanese IPs developed through only e-commerce such as colleize(*1) or SURPRISE BOX(*2).
Through colleize and other e-commerce services, Brave group and Smarprise have been able to provide the Japanese market access to a large collection of officially licensed goods at a reasonable price. As the international market is still underdeveloped to this day, there is an opportunity to bring all those goods to a worldwide audience, facilitating access to those goods as well as help the whole Japanese cultural industry develop internationally.
Through Brave stores, Brave group will be selling both goods based on Brave group various IPs but also official goods from other Japanese IPs and make them available to fans all around the world.


Brave stores

With a first physical store in Haneda Airport Garden and the pop-up store in Shanghai, Brave group plans to expand by opening other physical locations in Bangkok and Seoul while also developing an online shop as well, bringing Brave group VTubers official goods to an international audience for the first time.

Haneda Airport Garden Store

Planned Opening Date: Late-August 2024
Address: 2-7-1 Haneda Airport, Ota-ku, 144-0041 Tokyo

Shanghai Bailian ZX Store

Opening Period: July 7, 2024 ~ September 22, 2024
Opening Hours: 10:00 ~ 22:00
Address: 3F Bailian ZX No 340-372 East Nanjing Road, Huangpu district, Shanghai 200000

VTubers goods will first be sold, to be followed afterwards by a selection of anime goods.

Words from the representatives

・Takeshi Igarashi, CEO, Smarprise, Inc.

The Japanese cultural industry is currently enjoying high popularity around the world.
With the rise of worldwide streaming platforms, contents produced in Japan can now be enjoyed by people all around the world.
However, goods based on Japanese IPs are still very hard to find outside of Japan.
As such, Brave stores is our answer to bring more Japanese goods for fans of Japanese culture around the world!

・Keito Noguchi, CEO, Brave group, Inc.

Brave stores is the reflection of our purpose to bring Japanese adventure into a worldwide romance.
By distributing goods from not only our own IPs but from other worldwide popular Japanese IPs, we hope to proactively contribute towards the expansion of the whole market.
We will do our best to bring out the best of Japan to the world!


Limited Time, Limitless Enthusiasm.

MUGEN LIVE is a multilingual VTuber project that seeks to bring enthusiasm to people around the world.

Currently composed of 13 members with a total of more than 1.42 million followers, MUGEN LIVE hosted the VTuber esports tournaments VUP SUPER Super Cooperative ver. Apex Legends 1(*1) in July 2023 and the VUP SUPER Super Cooperative ver. Valorant Season 2(*2) in December 2023.

MUGEN LIVE Official bilibili Page:

MUGEN LIVE and HIMEHINA will be present with an official booth at Bilibili World 2024 held at the Shanghai International Convention Center between Friday, July 12 and Sunday, July 14, 2024. Additionally, HIMEHINA will also be participating in the 虚拟乐园VUP小剧场 stage (VTuber Virtual Park Small Theatre) stage event during Bilibili World 2024.

Official Bilibili World 2024 Website:

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